CAMARILLO, Calif., Nov. 15 /PRNewswire-FirstCall/ -- International Card
Establishment, Inc. (I.C.E)(OTC Bulletin Board:
ICRD -
News) today announced that its
gift and rewards unit, Neos Merchant Solutions Inc., has signed an agreement
to provide a Cashless Event Management System (CEMS) to Wine Show
Extraordinaire 2007, a three day event that will be held at The Exhibit Hall
at The Queen Mary in Long Beach, California, on February 23, 24, 25. The
event will feature over 200 renown domestic and international winemakers and
winery exhibitors, as well as other exhibitors including: local area
restaurants, artists and local artisans.
The Wine Show Extraordinaire 2007 is a celebration of fine wines, gourmet
foods and art. Upon entering The Exhibit Hall visitors will find themselves
transported back to the grand old days of the ship's nautical prime, regaling
in the indulgences of wine and gourmet foods while strolling between artists'
exhibits. Visitors will learn about the perfect wine pairings and what makes a
dish fit for royalty from and chefs.
General admission is set at $50, and attendees will receive a special gift
card to be used for wine and food tastings in addition to being eligible for
gift giveaways of items such as restaurant dining vouchers, airline tickets
and wine stemware that will be held every 15 minutes during the event. There
will also be a special $65 opportunity prize drawing that will include a Jeep
Liberty, the latest iPod Video players, and a half-dozen 42" flat screen
televisions. Lastly, there will be a $175 Gala dinner and dance party, which
will include a Library Wine Auction (an auction of rare and expensive wines).
Proceeds from the event will go to the Long Beach Educational Foundation, an
organization that supports the local public school system.
Neos Merchant Solutions' CEMS for Wine Show Extraordinaire 2007 -- which
can be configured to use any smart card on the market -- will employ R & R
Card Systems, Inc.'s breakthrough CDplus Connect Card, which combines the
powerful information delivery mechanism of a CD with the proprietary
applications of a smart card. This card, powered by Neos Merchants' CEMS will
entitle the holder to receive wine pours in exchange for a swipe of the smart
card "passport." This results in an extremely rapid transaction, which in
turn leads to higher sales as lines are greatly reduced in length.
Neos Merchants Solutions CEMS provides event organizers the ability to
enable their customers to purchase goods and services at a venue using stored
value cards and payment terminals. The individual transactions are to be
performed in an "off-line" environment that reduces overall transaction time
and reduces cash management problems.
CEMS provides a "back office" settlement solution and management of card
based purchase transactions performed in the vendor Point-of-Sale terminals.
The system performs all the tasks required to configure telecommunications
support for Vendor Payment Terminals operating the Event application for
transaction storage and settlement of Purchase Value.
"Long Beach's Wine Show Extraordinaire 2007 represents our initial entry
into the growing festival market and will give us an opportunity to showcase
our Cashless Event Management System," said H. Wain Swapp, President, Neos
Merchant Solutions. "We expect the use this event as a springboard to a
number of other events in the coming months. In addition, demonstrating the
value our system to a large number of merchants should enable us to acquire
new gift and rewards and credit card processing customers."
About Neos Merchant Solutions
www.neosmerchant.com
Neos Merchant Solutions is full service payment processing company
offering a turnkey solution to today's retail merchants. Neos offers custom
application development, electronic payment processing, card personalization
services, terminal integration & deployment, and customer support. As an
application developer, Neos has developed a variety of scalable smart card and
mag stripe card applications utilizing all of the elements of stored value and
frequency/loyalty card programs and services. Neos integrates its proprietary
software to many of today's POS terminal and cash register interfaces. In
addition, Neos offers one of the most robust internet-based transaction
collection and database reporting systems in the marketplace today.
About I.C.E.
www.cardnetone.com
I.C.E. is a rapidly growing provider of diversified products and services
to the electronic transaction processing industry. I.C.E. establishes merchant
accounts for businesses that enable them to accept credit cards, debit cards
and other forms of electronic payments; supplies point-of-sale systems;
facilitates processing; and markets a proprietary "Smart Card"-based system
that enables merchants to offer store-branded gift and loyalty cards.
About R & R Card Systems, Inc.
www.cdplusconnectcard.com
R & R Card Systems, Inc. is the innovative leader in plastic card
technology. The company produces interactive multimedia, multi-application
smart cards melding the latest plastic card and CD/DVD technologies.
Forward-Looking Statements
This press release may contain forward-looking statements that are subject
to risks and uncertainties. Important factors which could cause actual results
to differ materially from those in the forward-looking statements, include but
are not limited to: the company's short operating history which makes it
difficult to predict its future results of operations; the company's initial
history of operating losses with possible future losses which could impede its
ability to address the risks and difficulties encountered by companies in new
and rapidly evolving markets; the company's future operating results could
fluctuate which may cause volatility or a decline in the price of the
company's stock; the possibility that the company may not be able to price its
services above the overall cost causing its financial results to suffer; and
other factors detailed in this press release and in future company filings
with the Securities and Exchange Commission, at such time as the company is
required to report its results of operations under the Securities Exchange Act
of 1934, as amended.
Contact:
H. Wain Swapp
Chief Financial Officer, I.C.E.
800-905-6367 ext. 532
email: wswapp@neosmerchant.com
or
Investor Relations Contact:
PAN Consultants, Ltd.
Philippe Niemetz, toll-free: 800/477-7570
212/344-6464 email: p.niemetz@panconsultants.com
