CAMARILLO, CA--(MARKET WIRE)--Jun 5, 2008 -- International Card Establishment, Inc.
(I.C.E.) (OTC BB:ICRD.OB - News) today announced the formation of LIFT Networks,
based in Tampa, Florida, in a drive to accelerate revenue growth in its
smart card and credit card processing businesses. The LIFT Networks
Division will be led by industry veteran Dyson Barnett.
LIFT Networks will expand on I.C.E.'s current product lines by offering
additional services to its stored value Gift and Loyalty product such as
for Shop & Dine Rewards, a unique multi-merchant community stored value
cash/gift, loyalty and rewards card, stored value MasterCard(TM) with
payroll rewards and the introduction of a consumer credit card program,
LIFT Revolution.
Mr. Barnett has more than 15 years of professional experience combining
retail managed services, Point-Of-Sale software systems, stored value and
transaction payment processing. Barnett's recently held an executive
position with an ISO (Independent Sales Organization) and was responsible
for growing its agent merchant acquisition channel, agent programs and was
the driving force of new sales, expanding the sales force from 16 agents to
almost 100 agents in two years.
"Having run and built sales forces for a number of successful ISOs, our
group had a very good idea as to what we wanted to do and with whom we
wanted to partner," said Dyson Barnett, President, LIFT Networks. "In
today's competitive marketplace, we needed a product platform that could
spawn unique applications to help us quickly grow revenues in the gift and
loyalty and credit card processing markets: I.C.E.'s innovative gift and
loyalty smart card is just that platform. I plan to aggressively expand
LIFT Networks sales force over the coming months and expect us to be a
major contributor to I.C.E.'s top-line growth."
"Dyson Barnett is a proven entity in our business and brings years of
experience to our newly created LIFT Networks Division; we are delighted to
partner with him and his team, and are confident that LIFT Networks will
add incremental revenue that will fuel our growth," said William Lopshire,
CEO, I.C.E.
Mr. Lopshire added, "Over the past year we have focused on cutting every
cost possible so that any increase in revenues would translate into
meaningful contributions to our bottom line. Our previously announced
strategic alliances with E-chx, National Association of Professional
Allstate Agents and CPAmerica have been a steady source of new business.
That said, we are confident that the formation of LIFT Networks will be an
additional driver that will significantly contribute to overall revenue
gains for I.C.E."
About I.C.E.
www.cardnetone.com
I.C.E. is a provider of diversified products and services to the electronic
transaction processing industry. I.C.E. establishes merchant accounts for
businesses that enable them to accept credit cards, debit cards and other
forms of electronic payments; supplies point-of-sale systems; facilitates
processing; and markets a proprietary "Smart Card"-based system that
enables merchants to offer store-branded gift and loyalty cards.
Forward-Looking Statements
This press release may contain forward-looking statements that are subject
to risks and uncertainties. Important factors which could cause actual
results to differ materially from those in the forward-looking statements,
include but are not limited to: the company's short operating history which
makes it difficult to predict its future results of operations; the
company's initial history of operating losses with possible future losses
which could impede its ability to address the risks and difficulties
encountered by companies in new and rapidly evolving markets; the company's
future operating results could fluctuate which may cause volatility or a
decline in the price of the company's stock; the possibility that the
company may not be able to price its services above the overall cost
causing its financial results to suffer; and other factors detailed in this
press release and in future company filings with the Securities and
Exchange Commission, at such time as the company is required to report its
results of operations under the Securities Exchange Act of 1934, as
amended.
