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U.S Merchant Systems Selects International Card Establishment's Neos Merchant Solutions Gift and Rewards Program for National Launch
CAMARILLO, Calif., July 1 /PRNewswire-FirstCall/ -- International Card Establishment, Inc. (I.C.E.) (OTC Bulletin Board: ICRD) announced that its gift and rewards company, Neos Merchant Solutions, has been chosen by U.S. Merchant Systems (USMS) to provide a gift and rewards program for USMS' merchant accounts. USMS has commenced a launch of Neos' smart card based gift and rewards cards to thousands of merchants through its nationwide sales force of more than 200 agents.
USMS is a highly successful Merchant Account Provider offering bankcard-processing services to thousands of merchants nationwide. Recently, USMS was named the official Merchant Account Provider to the Independent Organization of Little Caesar's Pizza Franchisees to whom it will offer both bankcard merchant services and a gift and rewards card program.
Neos Merchant Solution's gift and rewards card program provides a number of benefits to USMS merchant accounts, including: (1) improved cash flow -- prepaid gift and rewards cards are issued for cash today against future sales; (2) brand identity -- a gift and rewards card acts as a 'walking billboard' in the owner's wallet, offering a constant reminder of where to shop; (3) brand rewards -- the gift and rewards card gives USMS' merchants' customers a point rebate on their purchases, which can only be redeemed at USMS' merchants' stores; (4) faster check out lines and more security -- because the smart card based gift and rewards card stores all of the data on the card itself without the need to dial up and verify the credit on the card and is virtually impossible to counterfeit.
'Neos' smart card based gift and rewards card offers a unique solution that will be extremely beneficial to our merchant businesses,' said Mr. Stuart Rosenbaum, Chairman & CEO, USMS. 'We believe that the Neos gift and rewards card will help our merchant accounts increase their revenues and build customer loyalty.'
'We are extremely pleased that USMS, a major player in the bankcard business, has chosen our gift and rewards program as their premier offering to its vast merchant base,' said H. Wain Swapp. 'We are highly confident that USMS' rollout of the Neos-based gift and rewards program will increase its merchants business.'
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