CAMARILLO, CA and BOCA RATON, FL--(MARKET WIRE)--Jan 10, 2008 -- International Card
Establishment Inc (I.C.E.) (OTC BB:ICRD.OB - News) today announced
that it has entered into a strategic alliance with American Bancard, LLC, a merchant
services provider, to cross-distribute products and services. The companies
announced that the first phase of the alliance will be the distribution and
sale of International Card Establishment's Smart Card-based Gift and
Loyalty card programs to American Bancard's extensive merchant portfolio.
The launch for the first phase of the alliance is scheduled for the first
quarter of 2008.
"We are convinced that smart card gift and loyalty programs like the ones
developed by International Card Establishment will prove to provide
significant benefits to our clients," said Sam Zietz, CEO American Bancard.
"Our mission is to move beyond standard merchant processing services and to
provide added value to our clients that trust us to manage their processing
needs. International Card Establishment shares in our vision and mission
and their technology demonstrates this, by providing the marketing tools
necessary for our merchants to leverage their gift and loyalty program for
greater profits." American Bancard also announced an aggressive rollout
strategy for the products which include sales force training by I.C.E.
"Our technologies and products, combined with American Bancard's
financial services are a natural fit and complement each other to
provide the greatest possible value to our clients," said William Lopshire,
CEO, I.C.E. "This is another step in the process for us as we further
transform our company to provide our customers and those of other companies
like American Bancard with a Gift and Loyalty product superior to all
others in the market. Our team is committed to aggressively helping American
Bancard market to their existing and future clients."
The two companies also announced that they are pursuing
further agreements to cross-sell American Bancard services to International
Card Establishment's base of merchant clients. These include
American Bancard's Business Capital Advance programs that carry with them significant
profit potential and recurring revenue.
About American Bancard (www.americanbancard.com)
American Bancard, LLC is a registered ISO/MSP for HSBC Bank
USA, National Association, Buffalo, NY. As a merchant services provider,
American Bancard provides credit and debit/check card processing services
and processing equipment to merchants. American Bancard also provides other
financial services including gift, prepaid, and EBT cards; check processing
systems; and cash advance programs.
About I.C.E. (http://www.cardnetone.com)
I.C.E. is a provider of diversified products and services
to the electronic transaction processing industry. I.C.E. establishes merchant
accounts for businesses that enable them to accept credit cards, debit
cards and other forms of electronic payments; supplies point-of-sale systems;
facilitates processing; and markets a proprietary "Smart Card"-based
system that enables merchants to offer store-branded gift and rewards
cards.
Forward-Looking Statements
This press release may contain forward-looking statements that are subject
to risks and uncertainties. Important factors which could cause actual
results to differ materially from those in the forward-looking statements,
include but are not limited to: the company's short operating history which
makes it difficult to predict its future results of operations; the
company's initial history of operating losses with possible future losses
which could impede its ability to address the risks and difficulties
encountered by companies in new and rapidly evolving markets; the company's
future operating results could fluctuate which may cause volatility or a
decline in the price of the company's stock; the possibility that the
company may not be able to price its services above the overall cost
causing its financial results to suffer; and other factors detailed in this
press release and in future company filings with the Securities and
Exchange Commission, at such time as the company is required to report its
results of operations under the Securities Exchange Act of 1934, as
amended.
